The pandemic has upended the business models of most startups and existing companies. As the economy reopens companies are finding that customers may have disappeared or that their spending behavior has changed. Suppliers are going out of business or requiring cash-up-front terms. Accounts receivables are stretching way out. Revenue models and forecasts are no longer valid.

In sum, whatever business model you had at the beginning of the year may be obsolete…You can download the Market Opportunity Navigator and its free worksheets here.